• all those devices in
    each household…
  • do you think you and your teams
    could do better, digitally?
  • how easy is it today to
    segment your audiences?
  • does your top team
    need digital training?
  • how does programmatic audio
    fit into your media schedule?


Digital transformation. Digital acceleration. Change management. It all starts with understanding your business goals and tailoring training and consulting programmes accordingly.

Orchestra is a young business made up of digital old-timers. And these old-timers are all current practitioners in specific digital fields. Programmatic, SEO, Analytics, User Experience, Content Marketing, Online-to-offline, Data Management Platforms, Tag Management…

These practitioners are also excellent training facilitators and business consultants. We know this because we’ve hand picked each and every one of them. Together we make up the Orchestra. Together we can show you how digital can give your business a data-driven boost.

Orchestra, today based in Dubai, is brought together by James Welch [Linkedin]. He’s a programmatic digital media expert and an occasional keynote speaker. James is also a co-founder of Next Money Middle East and vice chairman of The Marketing Society Middle East.

Please sign up here for an occasional newsletter about the current state of digital transformation, amongst other topics.


Digital Advertising:

We maximise budgets. We build creative campaigns - digital storytelling - and we put those stories in front of all the right audiences regularly. Like any Orchestra, it’s all about collaboration and timing.


Organisational Structure:

We optimise teams. In the today’s technology and data-driven times do you have the right people and processes in place? We run multi-dimensional team evaluations, we consult on business structures and we train teams in all things digital.


Marketing Technology:

We know the best tech and data available. We help businesses select and implement the right technologies. Do you really need that sort of app? Do you really need that data management platform? What tag management do you use? How do you visualise your audience data?



We tailor a four-part Digital Transformation course to each client. Digital Fundamentals, Digital Strategy, Data Monetisation, Great Performance Marketing, What is Programmatic, Digital Storytelling and Digital for CXOs are some of the modules that we incorporate into the four half-day, interactive workshops.


Acceleration is about speed. But digital acceleration is about getting it right quicker than your competition. Speed to market. Speed to the right market, in the right way, at a sustainable pace. And as they say, if you don’t know where you're going, all roads look just as good. A quick clue to the key for acceleration: get access to all your digital audience data, make it visual and/or in-source the Orchestra to show you how to engage & activate current and new audiences better than anyone else in the market. Most businesses know that the imperative for digital excellence must come from the top down. The CEO must prioritise digital and insist upon monetisation of all digital data as soon as possible. The journey starts by setting - with the senior management team - clear goals for digital success. And then embark upon the road to success as quickly as possible.



We love to chat over a cup of hot chocolate! Please get in touch to hear more about the Orchestra.


+971 566 957 907